What We Do

Everything Your Home Service Business
Needs to Dominate Online

From targeted Meta Ads to complete social media management — we handle your entire digital marketing footprint so you can focus entirely on what you do best: delivering outstanding service to your customers.

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Core Service

Meta Ads Management — Get Your Phone Ringing

Our flagship service is built for one purpose: generating real, qualified enquiries from homeowners who are ready to buy. We create, manage, and continuously optimise Facebook and Instagram advertising campaigns that are engineered specifically for home service businesses. Every campaign we build is grounded in data — from audience research and competitor analysis to creative testing and budget allocation — because in paid advertising, strategy is everything.

Unlike generic marketing agencies that recycle the same playbook across industries, we bring deep, specialised knowledge of what converts in the home service sector. We understand the homeowner buying journey — the triggers, the objections, the local search behaviour — and we build campaigns that meet your ideal customer at exactly the right moment with exactly the right message. Whether you are a plumber in Houston, a solar installer in Sydney, or a roofing contractor in Melbourne, our Meta Ads strategies are tailored to your specific trade, your service area, and your revenue goals.

  • Full campaign strategy, structure and setup
  • Professional ad creative — image and video formats
  • Detailed audience research and hyper-local targeting
  • A/B testing to identify highest-converting ad variations
  • Retargeting campaigns for warm and engaged audiences
  • Weekly performance reports with clear, actionable insights
  • Monthly strategy call to review results and plan ahead
  • Ongoing optimisation as campaigns scale and mature

📊 Verified Result

A resin driveway contractor in Charleston, USA, received a confirmed $52,000 project from just $2,090 in Meta ad spend — a verified 2,388% return on investment. This was not a fluke; it was the result of precise targeting, compelling creative, and continuous campaign optimisation.

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Authority Building

Social Media Management — Build Trust, Generate Enquiries

In today's market, your social media profile is your business card, your portfolio, and your first impression — all at once. When a homeowner considers hiring a contractor, the very first thing they do is check your Facebook or Instagram page. If it looks inactive, inconsistent, or unprofessional, you have already lost the job to a competitor who looks more credible online.

We manage your Facebook and Instagram completely — content creation, posting schedules, professional captions, strategic hashtags, story creation, and community engagement — so that your brand looks active, authoritative, and trustworthy every single day of the week. A polished social presence does not just build confidence in existing leads; it generates organic enquiries from homeowners who discover your work and reach out directly.

  • Monthly content calendar and overarching strategy
  • 8–12 professional posts per month (images and Reels)
  • Copywriting for captions, hashtags, and calls to action
  • Instagram and Facebook story creation and scheduling
  • Community engagement and DM management
  • Monthly analytics report with performance insights
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Brand Presence

Content Creation — Make Your Business Look Like the Best in Town

Scroll-stopping content is the foundation of every successful social media strategy and paid advertising campaign. In a crowded digital environment where homeowners are bombarded with marketing messages, your visuals, videos, and brand aesthetics are what make you stand out — or blend in. We create professional, platform-native content that commands attention and builds the kind of brand recognition that makes your business the obvious first choice when a homeowner needs your service.

From dramatic before-and-after project showcases to branded promotional graphics and short-form Reels designed to drive enquiries, every piece of content we produce is aligned with your brand identity and optimised for your target audience. We maintain complete consistency across every platform — the same fonts, colours, style and tone — so that your business looks as professional online as it is in person.

  • Custom graphic design using industry-leading tools
  • Reel and short-form video editing for Instagram and Facebook
  • Before-and-after project showcase posts
  • Customer testimonial graphics and review cards
  • Promotional and seasonal offer creatives
  • Full brand consistency across all platforms and formats
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Direct Revenue

Lead Generation — Qualified Enquiries Delivered Directly to You

Lead generation is not about volume — it is about quality. Any agency can flood your inbox with unqualified contacts who waste your time and never convert. We run highly targeted lead generation campaigns focused entirely on one outcome: getting pre-qualified homeowners in your service area to contact you directly via phone call, WhatsApp message, or form submission. These are people who are actively looking for your specific service and are ready to book.

Our lead generation campaigns combine precision audience targeting with compelling, conversion-optimised ad creatives and dedicated landing pages. We track every lead from the first click to the confirmed booking, giving you complete visibility over your cost per lead and your return on investment. For home service businesses, this level of accountability is what separates real growth from wasted marketing budget.

  • Hyper-local audience targeting within your service radius
  • Instant Form and landing page campaign setup
  • Phone call, WhatsApp, and form fill conversion tracking
  • Lead quality optimisation and audience refinement
  • Weekly lead volume and cost-per-lead reporting
  • CRM integration support for seamless lead management

📊 Verified Result

A specialist physiotherapy clinic generated 6,068 direct phone calls over three years through our lead generation campaigns, producing over $150,000 in revenue from a $25,000 total ad investment. A 6x return on every dollar spent.

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Free Organic Leads

Google Business Profile — Get Found on Google Maps

When a homeowner in your area searches "plumber near me" or "roof repair [suburb]", the businesses that appear in the Google Maps 3-Pack capture the overwhelming majority of calls — often without spending a single dollar on advertising. Your Google Business Profile is one of the highest-value, zero-cost lead sources available to any home service business, yet most contractors leave it completely unoptimised.

We conduct a thorough audit of your existing Google Business Profile and implement a structured optimisation strategy that improves your local search rankings, increases your profile visibility, and drives consistent organic enquiries every month. Combined with a proactive review generation strategy, a fully optimised Google Business Profile can become one of your single most powerful lead sources — entirely free of ad spend.

  • Full Google Business Profile setup and comprehensive optimisation
  • Regular posts, updates, and promotional offers
  • Structured review generation strategy and guidance
  • Photo uploads and service section optimisation
  • Q&A management and business information accuracy checks
  • Monthly insights report with visibility and engagement data

Not Sure Which Service Is Right for Your Business?

Book a free 20-minute audit call and we will review your current digital marketing, identify your biggest growth opportunities, and recommend the exact strategy that fits your goals and budget — at no cost and with zero obligation.

Get My Free Strategy Call  →
Common Questions

Services FAQ

Answers to the most common questions about our Meta Ads management, social media, and lead generation services.

What exactly is included in your Meta Ads management service? +

Our Meta Ads management covers the complete end-to-end process: campaign strategy and structure, audience research and hyper-local targeting, professional ad creative production (images and videos), copywriting, A/B testing, continuous optimisation, weekly performance reports, and a monthly strategy call. You do not need to be involved in the day-to-day management — we handle everything. Your job is simply to answer the phone when qualified leads call.

Do you create the ad creative, or do I need to supply photos and videos? +

We handle all ad creative production. However, real photos and videos of your actual work significantly outperform stock imagery — so we will ask you to share photos and short clips of completed jobs. If you do not have these, we can work with what you have and advise you on how to quickly build a content library. Before-and-after photos of your work are especially powerful for home service trades and drive the highest click-through and conversion rates.

How do you target homeowners locally on Facebook and Instagram? +

We use hyper-local geo-targeting to restrict your ads to a precise radius around your service area — typically 20–40km depending on your trade and how far you travel for jobs. Within that area, we layer additional targeting based on homeowner status, age demographics (typically 30–60), household income, and behavioural signals. We also build retargeting audiences from people who have visited your website or engaged with your social pages, and lookalike audiences modelled on your existing best customers.

Do I need an existing social media page or website to get started? +

You need a Facebook Business Page to run Meta Ads — if you do not have one, we will set it up for you as part of the onboarding process. A website is helpful but not strictly required; we can use Meta Instant Forms to capture leads directly within Facebook and Instagram, which actually tend to convert at a higher rate on mobile than external landing pages. For social media management, we handle everything including creating or optimising your existing pages.

What does Google Business Profile optimisation actually do for my business? +

Your Google Business Profile is what determines whether your business appears in the Google Maps 3-Pack — the three local businesses shown at the top of search results when someone types "plumber near me" or "roof repair [suburb]". Businesses in the 3-Pack capture the vast majority of local calls. Optimisation includes completing every section of your profile, adding regular posts and photos, implementing a review generation strategy, and monitoring performance — all of which improve your organic local search ranking with zero ad spend.

How is social media management different from running paid ads? +

Paid ads (Meta Ads) are direct-response campaigns designed to generate immediate leads and phone calls. Social media management is about building your organic brand presence — posting regular content, maintaining an active professional page, and nurturing the trust of people who find you through other channels. When a homeowner receives your paid ad, the first thing they do is check your social page — if it looks inactive or unprofessional, they will not call. Both services work together: paid ads drive traffic, a strong social presence converts that traffic into bookings.

How long does campaign setup take before my ads go live? +

Once we have your onboarding information — access to Facebook Business Manager, service area details, target job types, and any existing photos — we typically have your first campaign live within 5–7 business days. This includes audience research, creative production, campaign structure, and Meta's ad review process (usually 24–48 hours). For clients on the Growth or Pro plan with social media management, we set up the full content calendar in parallel so both channels launch simultaneously.