Real Results for Real
Home Service Businesses

They are exceptional results achieved through strong targeting, high-quality creative, and continuous optimisation — but they are not flukes. The 2,388% ROI for the driveway contractor was the result of a high average job value ($20,000+) combined with a well-targeted campaign. Not every client will achieve the same ROI percentages, but every campaign we manage is built to the same standard. Results vary based on your trade, your service area, your average job value, and your ad budget. We are always transparent about what is realistic for your specific situation.

Several factors combined: the client had a high-value service (resin driveway installation, typically $15,000–$30,000 per job), meaning even one lead converting justified significant ad spend. We used before-and-after imagery of dramatic driveway transformations — the most powerful creative format for visual trades. The audience was tightly geo-targeted to homeowners in Charleston with the income and property type to afford premium driveway work. And critically, the client had an excellent follow-up process — responding to leads quickly and converting them effectively.

Our published case studies cover the USA, Australia, UK and India across multiple trades. During your free audit call, we will walk you through the results most relevant to your specific trade and market. If we have not yet run campaigns in your exact niche, we will tell you honestly — and share the closest comparable results with a clear explanation of how the learnings transfer to your business. We never show you results from unrelated industries to inflate our track record.

For home service businesses with an average job value of $1,000–$5,000, a realistic target ROAS in months 2–3 is 300–800% (3–8x return on ad spend). Higher-value trades like solar, roofing, and bathroom renovation can achieve significantly higher ROAS because a single conversion covers many months of ad spend. In the first month, ROAS is typically lower as the campaign is in the learning phase. We track and report on ROAS transparently in every weekly report.

All results come directly from Meta Ads Manager, Google Analytics, and direct client confirmation. For the Charleston driveway case study, the $52,000 project value was confirmed directly by the client. For lead volume data (phone calls, form fills), we use Meta's conversion tracking, call tracking software, and client-reported figures. We never inflate or estimate results — if a number is client-reported rather than platform-measured, we say so. Every client receives weekly reports with raw platform data that they can verify independently at any time.

Meta Ads work in any area with sufficient population density to build a viable target audience. We have run successful campaigns in regional Australian cities, smaller US markets outside major metros, and suburban UK towns. For very rural areas with sparse populations, the audience size may be limited — but often competition is also lower, meaning lower cost per lead. We will assess your specific service area during the audit call and give you an honest estimate of audience size and expected lead volume before you commit to anything.

Yes — $300–500/month is our recommended minimum ad budget, and it can generate meaningful results for trades with a reasonable average job value. At $300/month, you might generate 5–15 leads per month depending on your trade, market, and targeting. At a typical conversion rate of 20–30%, that is 1–4 new jobs per month from ads alone. For a plumber with an average job value of $800, that could represent $800–$3,200 in additional monthly revenue from a $300 ad investment. The key is starting and building from there as results validate the investment.