We are not a generalist agency that dabbles in every industry. We are specialists in home service and trade business marketing — and that focused expertise is exactly what makes the difference between campaigns that produce leads and campaigns that drain budgets.
Business Propellers was founded with a single, clear conviction: that skilled tradespeople and home service business owners deserve marketing that actually works — not just marketing that looks good on a report. Too many hardworking contractors have been burned by agencies that overpromise, underdeliver, and disappear when results fail to materialise.
We built this agency differently. From day one, our focus has been on measurable outcomes — not vanity metrics, not follower counts, not impressions. We measure success the same way our clients do: by the number of qualified leads generated, the volume of phone calls received, and the confirmed jobs booked as a direct result of our work.
Today, Business Propellers serves home service and trade businesses across the United States, Australia, the United Kingdom, and Canada. We have managed over $50,000 in combined ad spend, generated more than 6,000 direct phone calls for a single client, and reached over 39 million people across our combined campaigns.
Work With Us →Every decision we make — from how we structure a campaign to how we communicate with clients — is guided by these four core principles.
We measure everything by one standard: did your business generate more revenue? Impressions and reach are meaningless without confirmed, booked jobs to show for them.
We serve one industry — home service businesses. This depth of focus means we understand your customers, your market, and your competitors at a level no generalist agency ever could.
You will always know exactly where your money is going, what results it is producing, and what we are doing about it. No smoke and mirrors. No confusing reports designed to obscure poor performance.
We respond within four hours on business days. When you have a question, a concern, or a new opportunity, you will not be waiting days for a reply from a junior account manager.
The home service industry is the backbone of every community. Plumbers keep homes functioning. Electricians keep families safe. Roofers protect everything people have worked their entire lives to build. Solar installers are powering the energy transition one rooftop at a time. These are not just businesses — they are essential services delivered by skilled professionals who deserve to thrive.
Yet the digital marketing landscape has historically been stacked against these businesses. Most agencies lack the industry knowledge to craft messaging that resonates with homeowners. Most ad platforms require technical expertise that most contractors simply do not have time to develop. And most marketing "results" are measured in metrics that never translate to actual revenue.
Our mission is to change that — one home service business at a time. We want every plumber, painter, roofer, and electrician we work with to have access to the same calibre of data-driven, ROI-accountable digital marketing that large corporations take for granted. Because when a skilled tradie has a full calendar, the whole community wins.
Questions about who we are, how we work, and what it is like to have Business Propellers managing your marketing.
Our team holds relevant Meta advertising certifications and stays up to date with platform changes through Meta's official training resources and partner programs. More importantly, we maintain a 100% Job Success Score on Upwork — a platform where client reviews cannot be manipulated and are based solely on real project outcomes. We believe our verified client results and independently reviewed track record speak louder than any certification badge.
Business Propellers operates internationally, serving clients across the USA, Australia, UK, and Canada. Our team structure is built to cover multiple time zones so that your campaign is monitored and managed during your business hours — not just during ours. We have successfully run campaigns for American, Australian, and British clients simultaneously, with dedicated market knowledge for each region including local language nuances, seasonal demand patterns, and platform behaviour differences by country.
Real people manage your campaigns, full stop. We use industry-standard tools to assist with reporting and creative production, but every campaign strategy decision — audience selection, budget allocation, creative direction, A/B test interpretation — is made by an experienced human campaign manager. You will have a direct WhatsApp or email line to the person managing your account, and you will speak to them on your monthly strategy call. There is no call centre, no ticket system, no layers of account management between you and the person running your ads.
Underperformance is addressed proactively, not reactively. We review performance data every week and make optimisation changes continuously — adjusting audiences, pausing underperforming creatives, shifting budget allocation, and testing new angles. If a campaign is not generating the expected results after 30 days, we conduct a full audit and present you with a revised strategy. And if you are ever genuinely unsatisfied with the quality of our work in the first 30 days, our satisfaction guarantee means you pay nothing.
We deliberately keep our client roster manageable to maintain the high level of attention each account deserves. We do not operate as a volume agency where accounts are handled by junior staff following a rigid template. Every client gets genuine, dedicated attention from an experienced campaign manager. We will always be transparent about our current capacity, and if we are at capacity when you enquire, we will tell you honestly rather than take your money and underdeliver.
Our core focus and deepest expertise is home service and trade businesses — this specialisation is what allows us to deliver better results than generalist agencies. However, our case studies also include healthcare (physiotherapy), hospitality (boutique hotel), and retail (furniture brand). If you operate outside the home service industry but are curious whether we can help, book a free call — we will give you an honest assessment rather than taking on every account regardless of fit.
We respect client privacy and do not share contact details without permission, but our verified Upwork reviews provide a transparent, independently hosted record of real client experiences that cannot be edited or selectively published by us. During your free audit call, we can also share additional case study documentation with specific performance data. If you need further reassurance beyond our public track record, raise it during the call — we will do everything reasonable to give you the confidence to make an informed decision.
Book your free 20-minute audit call. We will review your current marketing, show you exactly what is holding your business back, and present a clear, actionable strategy to fill your calendar with more qualified leads — at no cost and with zero obligation.
No credit card required • 100% Free • Results-focused conversation