Plumbers, painters, solar installers, roofers and contractors across the USA and Australia — we run Meta Ads that bring you real leads, real phone calls, and real revenue. No guesswork. No fluff. Just results you can measure.
Most home service businesses rely on word-of-mouth and hope for the best. Meanwhile, competitors who invest in the right digital marketing are locking up every lead in your area — every single day.
✗ Without a Proven Marketing System
✓ With Business Propellers Running Your Marketing
Real results from real clients across the USA, Australia, UK and India. Every figure below is verifiable and documented.
Phone Calls Generated
Single client — 3 years
Return on Ad Spend
$2,090 → $52,000 project
Total Ad Spend Managed
Across all client accounts
Total People Reached
Across all campaigns
We do not try to serve every industry. We focus exclusively on home service and trade businesses — because deep specialisation means deeper results. If you work on homes, we know your customers.
We have refined our onboarding process so that you can go from your first conversation to receiving qualified leads in as little as 14 days. No technical knowledge required on your part.
We review your current social media presence, ad accounts, and local competitors. We identify exactly where you are losing leads and provide a clear, honest action plan — completely free, no strings attached. This call alone is worth hundreds of dollars in consulting value.
Our team creates your complete Meta Ad campaigns — from audience research and hyper-local targeting to professional ad creatives designed specifically for your trade and your local market. We handle every technical detail while you focus on running your business.
Qualified leads arrive directly — phone calls, WhatsApp messages, and form fills from homeowners in your service area who are actively looking for your exact service. You focus on your craft. We keep your calendar full every single month.
We do not promise results — we prove them. Here are three of our most compelling case studies from across the USA and Australia, with every number verifiable and real.
Resin Driveway Contractor · Charleston, USA
Physiotherapy Clinic · North India
Removals & Packers · Perth, Australia
Do not take our word for it. Here is what real business owners across the USA, UK and Europe have said about working with Business Propellers — verified reviews from our Upwork profile.
Arti was instrumental in building my brand and company. On time, responsive and articulate. She has advanced comprehension of marketing and integration across platforms. I would not hesitate to hire her again and would recommend her without reservation.
★★★★★Simply excellent! Very helpful, very polite, finished the work on time and on budget with great accuracy and genuine expertise. The quality of content and the level of communication throughout the project was outstanding. I can only recommend Business Propellers to everyone.
★★★★★Responded fast at all times. Good communication and great value for money. The quality of posts and the depth of research behind every piece of content was impressive. Our online presence improved noticeably within the first month of working together.
★★★★★Everything home service business owners ask before getting started with Meta Ads and digital marketing.
Yes — Meta Ads are one of the most cost-effective lead generation channels available to home service businesses today. Unlike Google Ads where you only reach people actively searching, Facebook and Instagram allow you to place your business in front of homeowners in your service area before they even know they need you — driving demand rather than just capturing it. Our campaigns have generated a 2,388% ROI for a driveway contractor and 6,068 phone calls for a single client over three years. The key is precise targeting, compelling creative, and continuous optimisation — which is exactly what we provide.
Most clients start receiving qualified leads within 7–14 days of campaign launch. The first 30 days is typically a learning phase where the Meta algorithm identifies your best-performing audiences. By days 30–60, campaigns are fully optimised and delivering consistent, predictable lead flow. We set realistic expectations from day one and keep you updated with weekly performance reports throughout the process.
For meaningful results in the USA and Australia, we recommend a minimum ad budget of $300–500 USD per month paid directly to Meta (Facebook and Instagram). This budget is separate from our management fee. Businesses with higher-value services — solar installation, full bathroom renovations, roofing — can often justify higher budgets of $1,000–2,000/month because a single job pays for months of advertising. We help you calculate the right budget based on your average job value and revenue goals.
Google Ads captures demand — it shows your business to people already searching for your service. Meta Ads create demand — they reach homeowners who match your ideal customer profile before they begin searching. For home service businesses, Meta Ads typically deliver a lower cost per lead and stronger ROI, especially for visual trades like painting, landscaping, and driveway installation where before-and-after content performs exceptionally well. The best strategy often combines both, but Meta Ads are the faster, more scalable starting point for most trade businesses.
Technically yes — but most business owners who try this waste significant money before seeing results, or give up entirely. Effective Meta Ads require expertise in audience targeting, creative strategy, campaign structure, budget allocation, A/B testing, and ongoing optimisation. The Meta Ads platform changes constantly. Our team manages these campaigns full-time, which means we stay ahead of algorithm changes and best practices so you can focus on running your business. The cost of hiring us is typically covered by one or two extra jobs per month that the ads generate.
In the first 30 days, expect the campaign to be in a learning and testing phase. Most clients receive their first leads within the first two weeks. By the end of month one, you will have clear data on cost per lead, which audiences respond best, and which creatives are driving the most enquiries. We use this data to optimise heavily going into month two, when performance typically improves significantly. We do not make specific lead volume promises because every market and trade is different — but we do offer a 30-day satisfaction guarantee.
We work with a wide range of home service and trade businesses including plumbers, painters, solar installers, roofers, electricians, landscapers, driveway contractors, cleaners, removalists, fencing companies, drainage specialists, and more. If your business serves homeowners, we can build a campaign for you. We have active or completed campaigns across the USA, Australia, UK, and Canada. View our case studies to see results from specific niches and markets.
Book a FREE 20-minute audit call today. We will review your current marketing setup, identify exactly why you are not generating enough leads, and give you a clear, actionable strategy — completely free, no obligation, no pressure, no credit card required.
No credit card required • 100% Free • Results-focused conversation